Principal Activities: International Franchising, Licensing, and Consultancy in Architectural Concrete Surface Technology.
The Company acts as a global franchisor and licensor specializing in high-end exposed concrete surface finishing, restoration, and cosmetic design. Its primary objective is to grant usage rights of its proprietary brand, technical know-how, and application systems to third-party licensees and franchise partners worldwide.
The specific scope of activities includes:
- Licensing of Intellectual Property: Granting licenses for the use of specialized techniques regarding the mineral-based retouching and aesthetic optimization of architectural concrete (fair-faced concrete). This includes methods for preserving the original surface texture and haptics while correcting visual defects using non-film-forming glazes and mineral systems.
- Franchise Management & Consultancy: Providing strategic guidance, operational consulting, and business development support to international franchisees. This involves advising partners on market entry, sales strategies, and project management to ensure their economic success in their respective local markets.
- Technical Training & Quality Assurance: Developing and monitoring quality standards for concrete cosmetics. The Company provides training curricula and technical support to ensure that licensees apply the proprietary application techniques (retouching without covering the surface character) correctly and consistently.
- Holding of Assets: Acquiring, managing, and exploiting intellectual property rights, trademarks, patents, and trade secrets related to surface finishing technologies.
